NATU, a new hair care line, will be available in selected Whole Foods Market retail stores throughout the New England region – Maine, Massachusetts, Rhode Island and Connecticut, as of early September.

NATU’s formulas are designed with natural, plant-based ingredients that match up with the structural ingredients found in healthy hair. The products are is 96.8%- 99.5% natural and NATU has no sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors, or synthetic fragrances.

“Hair is composed of natural-born proteins, lipids, amino acids, essential fatty acids, vitamins and other nutrients – which have been included in the exclusive NATU formulas. We are passionate about using highly effective natural ingredients, while eliminating synthetics from everyday life as much as possible,” says Stephen Krawczyk, founder of NATU.

Krawczyk, adds, “Whole Foods is known for selling the highest quality of natural and organic products available – and NATU hair care products align perfectly with Whole Foods Market’s high standards.”